Learning Outcome 3 (U21): Be able to pitch ideas
on a proposed media product and respond to questions (D1)
After watching my video of my presentation the client gave me a load of feedback that i am going to discuss. The client that observed my presentation asked me why I chose red to be my main colour. He made a valid statement that a lot of the most popular magazines such as OK and Heat magazine are both redtop which could mean there is going to be a lot of competition. However my response was to choosing red as my main colour was purely because it was a bright and eye catching colour and it also works extremely well with my music choice. I stated that if people really enjoyed reading our magazine then competition shouldn't be an issue. It may also be a good thing being mistaken as a popular magazine such as OK because someone not in our target audience may still find it interesting and may decide to buy it. It also shouldn't be an issue because we are a different genre magazine and we have our own target audience which is a lot more niche than gossip magazines like OK. I also thought that the colour of my magazine shouldn't determine who actually is going to read it.
The connotations of red could be action, energy, love for music and is a very vibrant colour.
Obviously colour is the key for a person to pick up a magazine in the first place which is why i think red was a good decision. I decided to stick with my original decision as keeping it red because i think its the best colour that will work and fit perfectly for my magazine.
The client asked me how was I going to get people interested in my magazine. My immediate response to this was that because we have a extremely niche target audience the majority of the audience are going to be jazz music fans and are also going to be the people that attend jazz events and gigs. As well as just relying on the people that attend jazz events we are going to have a lot of advertisement online and around North London to try and bring as many new people as possible to read our magazine. Social media is one of the most important aspects as so many people today have Facebook and twitter apps on there phones. There are many jazz groups and London group events pages are on social media which we could join on Facebook and twitter in order to promote our magazine which will also generate interest in it. We are also going to set up an instagram account to post all the different shots of different artists who are going to be interviewed inside our magazine. The instagram will also include exclusive pictures of inside the gigs and events. We are also going to have a twitter account in which we can tweet exclusive details about the artists and events that are written about inside our magazine.
I also decided immediately that I was going to change my magazine from a weekly edition to a monthly edition so that I have got enough content to put inside my magazine. Jazz is a very niche audience and there may not be enough content and artists to write about for a weekly magazine. So having our magazine monthly means that it can be that bit bigger with a tad more content than we would have originally with not enough content to put inside.
The client questioned me on my colour choices. I told him that i chose my colour scheme because it worked very well with jazz and also gave it a modern twist. The colour red connotes love, anger and passion and whilst researching jazz magazines there was a lot of reds, oranges and yellow tones, so I decided to go with red. The black and white are neutral colours which gave it the general modern tone.
He was also curious as to why I had three different font styles on the front cover of my magazine. I chose the first font because i wanted the main font and the font down the side to be bold and eye catching however the font down the side is slightly different to my main font. This is because the bolder text down the side looked squashed together and didn't suit the positioning or was it was trying to say. The font that says 'The 3 Notes' is in a swirly font. This is because the 3 notes are a new jazz band and the swirls work with the fact that they are a new and upcoming jazz bands and the font style works well with the picture behind the font. I agreed with what he was saying that there shouldn't be as many fonts on the front cover so when making later editions we are going to limit our front cover to having two fonts making it look more matched up and will make the front cover look nicer and smarter.
The client wanted to know why my magazine was £2.50 but at the same time wanted to know why I was planning on having glossy paper. I completely agreed with his point and realised that having glossy paper would make the magazine a lot more expensive than what I wanted it to be. The whole reason i wanted the magazine to be £2.50 is because it is a reasonable price that my target audience will be able to afford. Having glossy paper would increase the price of the magazine which is why
I decided that when making copies of magazines in the future I am going to take further research into different styles and prices of different papers for magazines.
In conclusion, the ideas that i am going to take forward is definitely in investing in new paper and not going with the glossy paper idea because I agree that it is too expensive and will not work with the price of our magazine. I highly disagree with his opinion on the colour of my magazine as the colour red works perfectly with my idea and the concept of jazz. The red is bright and eye-catching and will work extremely well in stores and at gigs and concerts. I also agree to an extent that I am going to narrow down the amount of font styles that I am going to put on my magazine front cover. This is because it looks neater and smarter with limited amounts of font styles on my front cover. Overall the majority of the feedback I was given, i have taken on board and am going to use the clients feedback to make my magazine better.
The connotations of red could be action, energy, love for music and is a very vibrant colour.
Obviously colour is the key for a person to pick up a magazine in the first place which is why i think red was a good decision. I decided to stick with my original decision as keeping it red because i think its the best colour that will work and fit perfectly for my magazine.
The client asked me how was I going to get people interested in my magazine. My immediate response to this was that because we have a extremely niche target audience the majority of the audience are going to be jazz music fans and are also going to be the people that attend jazz events and gigs. As well as just relying on the people that attend jazz events we are going to have a lot of advertisement online and around North London to try and bring as many new people as possible to read our magazine. Social media is one of the most important aspects as so many people today have Facebook and twitter apps on there phones. There are many jazz groups and London group events pages are on social media which we could join on Facebook and twitter in order to promote our magazine which will also generate interest in it. We are also going to set up an instagram account to post all the different shots of different artists who are going to be interviewed inside our magazine. The instagram will also include exclusive pictures of inside the gigs and events. We are also going to have a twitter account in which we can tweet exclusive details about the artists and events that are written about inside our magazine.
I also decided immediately that I was going to change my magazine from a weekly edition to a monthly edition so that I have got enough content to put inside my magazine. Jazz is a very niche audience and there may not be enough content and artists to write about for a weekly magazine. So having our magazine monthly means that it can be that bit bigger with a tad more content than we would have originally with not enough content to put inside.
The client questioned me on my colour choices. I told him that i chose my colour scheme because it worked very well with jazz and also gave it a modern twist. The colour red connotes love, anger and passion and whilst researching jazz magazines there was a lot of reds, oranges and yellow tones, so I decided to go with red. The black and white are neutral colours which gave it the general modern tone.
He was also curious as to why I had three different font styles on the front cover of my magazine. I chose the first font because i wanted the main font and the font down the side to be bold and eye catching however the font down the side is slightly different to my main font. This is because the bolder text down the side looked squashed together and didn't suit the positioning or was it was trying to say. The font that says 'The 3 Notes' is in a swirly font. This is because the 3 notes are a new jazz band and the swirls work with the fact that they are a new and upcoming jazz bands and the font style works well with the picture behind the font. I agreed with what he was saying that there shouldn't be as many fonts on the front cover so when making later editions we are going to limit our front cover to having two fonts making it look more matched up and will make the front cover look nicer and smarter.
The client wanted to know why my magazine was £2.50 but at the same time wanted to know why I was planning on having glossy paper. I completely agreed with his point and realised that having glossy paper would make the magazine a lot more expensive than what I wanted it to be. The whole reason i wanted the magazine to be £2.50 is because it is a reasonable price that my target audience will be able to afford. Having glossy paper would increase the price of the magazine which is why
I decided that when making copies of magazines in the future I am going to take further research into different styles and prices of different papers for magazines.
In conclusion, the ideas that i am going to take forward is definitely in investing in new paper and not going with the glossy paper idea because I agree that it is too expensive and will not work with the price of our magazine. I highly disagree with his opinion on the colour of my magazine as the colour red works perfectly with my idea and the concept of jazz. The red is bright and eye-catching and will work extremely well in stores and at gigs and concerts. I also agree to an extent that I am going to narrow down the amount of font styles that I am going to put on my magazine front cover. This is because it looks neater and smarter with limited amounts of font styles on my front cover. Overall the majority of the feedback I was given, i have taken on board and am going to use the clients feedback to make my magazine better.
No comments:
Post a Comment